FOURTH RIGHT: Galgotias fiasco highlights importance of strategic communications
By Pradeep Damodaran in Media News on Wednesday, 25th February 2026 at 3:57pm
Image edited by Dinesh Raj M
For the past several days now, Galgotias University in Noida has been the most searched and talked about educational institution in the country surpassing even the famed IITs and IIMs for all the wrong reasons. By now, it is unlikely that there is any netizen who hasn’t watched the viral video of the university's faculty member, handling communications for the institution, clarifying the presence of a Chinese robodog at the AI Summit 2026.
While several news reports have been probed on all the impacts of the disgraceful incident and the huge damage it has done to the university's image, the incident clearly highlights the importance of strategic communications/public relations at such events.
After the incident went viral, the U...
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