Does Vinyl's acquisition strategy make any sense?
By Phil Sim in Media News on Thursday, 11th June 2026 at 8:16amThe question many in the Australian media industry are asking, is what the hell is Vinyl Group doing?
This week it acquired both Pedestrian Group and Time Out Australia, which follows a string of acquisitions in the past couple of years including Val Morgan Digital, Brag Media, MediaWeek and Concrete Playground.
Vinyl Group CEO Josh Simons commented on the most recent acquisition of Time Out by saying: "Time Out is one of the world’s great culture brands. Food, travel, entertainment, city discovery, real-world experiences. It sits beautifully alongside Concrete Playground, Rolling Stone Australia & New Zealand, Refinery29, Mediaweek Australia and the rest of the Vinyl Media portfolio".

Vinyl Group CEO Josh Simons
"Honestly, I am not sure it has fully sunk in y...
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