Views, shares and the fight to keep editorial judgement alive
By Pavithra A in Media News on Friday, 11th September 2026 at 3:12pm
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Social media metrics -- views, likes, shares, watch time -- are increasingly shaping what journalists report, with some reporters now expected to produce several stories a day to hit engagement targets, according to a recent News Decoder report.
The report, based on interviews with women journalists in India and accounts from other countries, found that algorithms are influencing story selection, presentation and even how journalists conduct interviews, with some reporters saying emotionally charged stories are prioritised because they draw more viewers. It also pointed to a steep cost: a 2020 UNESCO-ICFJ study found that 73% of women journalists worldwide had experienced online violence, and a more recent UN Women survey found the figure had risen to three in four, w...
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