Secret Sauce bags PR mandate for Bindu Fizz Jeera Masala
By Staff writer in Media News on Thursday, 19th June 2025 at 7:08pm
Secret Sauce Communications has been appointed as the PR and corporate reputation partner for Bindu Fizz Jeera Masala, as Karnataka-based SG Corporates prepares for the brand’s national rollout.
The move marks a strategic expansion for the ethnic beverage, which has a strong presence in South India. Megha Shankar, Director – Strategy & Marketing at SG Corporates, said, "Bindu with its rich legacy in South India & as a proud Make in India brand, is now set to expand nationwide, introducing our much-loved Bindu Fizz Jeera Masala to a wider audience while staying true to our roots. Our focus is bridging tradition with innovation to make the brand relevant for today’s Gen Z and millennial consumers. With this partnership, we aim to create strong consumer connections and es...
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