Criteo and Dentsu join forces for global commerce media push
By Staff writer in Media News on Thursday, 19th June 2025 at 7:29pm
Criteo has announced a global partnership with dentsu, marking the first time its full Commerce Media Platform will be deployed by a major holding company. The collaboration aims to strengthen commerce and performance media strategies across dentsu’s client portfolio.
Under the partnership, dentsu’s brands and retailers will access Criteo’s AI-driven audiences, buying tools, and measurement capabilities to enhance targeting and outcomes. Criteo’s publisher and retailer partners are expected to benefit from increased brand ad spending across owned platforms.
Clive Record, President of Partnerships and Solutions at dentsu, described the move as “transformational,” citing the integration of Criteo’s product intelligence and SKU-level commerce signals. Brian Gleason, Chief ...
To continue reading this article...
More Media News
TOI’s 'Ink of Democracy' wins Gold at Cannes Lions 2024
By Staff writer in Media News on Friday, 20th June 2025 at 5:35pm
Spat out in Sun TV group: Former union minister Dayanidhi Maran accuses brother of fraud
By Pradeep Damodaran, Pragadish Kirubakaran and Neeraja Gopalakrishnan in Media News on Friday, 20th June 2025 at 3:39pm
Amanda Laing to oversee Nine’s unified streaming and broadcast division
By staff writer in Media News on Friday, 20th June 2025 at 3:37pm
Capital Brief - reshaping Australian business news
By Tony Bosworth in Media News on Friday, 20th June 2025 at 12:41pmThe Hindu named Champion at WAN-IFRA South Asia digital media awards 2025
By Staff writer in Media News on Thursday, 19th June 2025 at 8:44pm
Republic Kannada Sangama showcases literature, theatre and cinema in one-day cultural summit
By Staff writer in Media News on Thursday, 19th June 2025 at 8:39pm
Secret Sauce bags PR mandate for Bindu Fizz Jeera Masala
By Staff writer in Media News on Thursday, 19th June 2025 at 7:08pm
Media news latest
Marcoms news latest


