Nine.com.au Editor Marc Dodd on how PRs can cut through
By Tony Bosworth in Media News on Wednesday, 29th October 2025 at 12:56pm
In an era dominated by digital communication, the humble phone call and the power of personal relationships are still proving invaluable tools for public relations professionals seeking to capture the attention of busy editors.
Marc Dodd, editor at nine.com.au, talked on Influencing Insider about the challenges and opportunities facing PRs today, and underlined the importance of tailored approaches and genuine connections.
Dodd, who admits to receiving "something like 120 PR pitches" in his inbox daily, highlighted the struggle for email pitches to stand out.
"It's really hard to make inbox PR pitches stand out," he confessed. While acknowledging the volume, he surprisingly expressed a fondness for a more traditional method: "Honestly, I don't mind a phone call... I do feel like t...
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