FOURTH RIGHT: Audience fatigue is the invisible hand guiding Indian newsrooms
By Pragadish Kirubakaran in Media News on Thursday, 29th January 2026 at 4:17pm
Image edited by Dinesh Raj M
Indian media loves blaming everything except the obvious. When viewership dips or trust thins out, the reflex explanations are familiar: censorship, algorithms, budgets, politics. Rarely do we look at the quieter, more uncomfortable reason. Audiences aren’t tuning out because they don’t care. They could be tuning out also because they’re tired.
Our vast mediascape, which boasts thousands of newspapers, 900+ TV channels, and 1,000+ radio stations across languages, forms a trillion-rupee M&E industry with growing news consumption among 1.4 billion people. TV (Aaj Tak, CNN-News18) and Hindi print dominate, alongside regional dailies and FM music stations, while smartphones propel digital video news via YouTube for 150M+ online use...
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