Air India calls pitch for a Rs 150-crore media mandate
By Staff writer in Media News on Thursday, 14th August 2025 at 8:22pmAir India has invited pitches for its media mandate, a business estimated to be worth around Rs 150 crore, according to BestMediaInfo.com. Initiative, part of IPG Mediabrands, currently handles the account after winning it in 2024 through a competitive process.
The fresh pitch comes as IPG Mediabrands moves towards a merger with Omnicom Group, expected to close this year.
Since its acquisition by the Tata Group in 2022, Air India has been undergoing a major transformation, including modernising its fleet, integrating Vistara into its full-service operations, and merging low-cost units Air India Express and AIX Connect.
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AI will enhance rather than replace journalism - tech exec David Brudenell
By Tony Bosworth in Media News on Friday, 15th August 2025 at 1:52pm
The executive chairman of Decidr AI believes artificial intelligence will create new opportunities for journalists rather than replace them, highlighting the unique human perspective that AI cannot replicate.
David Brudenell has worked at the frontier of artificial intelligence and machine learning, leading the Global Solutions & Advanced Research teams at Appen, the provider of training data for AI/ML globally.
Decidr - an Australian company - is the only pure-play AI software provider listed on the ASX.
Speaking with Influencing about the evolution of media consumption, Brudenell traced a path from pre-internet "full service" to the online content explosion, predicting a future "generative full service" where AI assists in information gathering while journalists provide essential human insight.
"What journalists have that AI does not is journalists have the je ne sais quoi," Brudenell explained.
"It is your point of view, your experience, the lens by which you look at
THE BRIEF: The kids aren't alright
By Matt Buchanan in Media News on Friday, 15th August 2025 at 7:28am
In The Sydney Morning Herald and The Age today, Natassia Chrysanthos’s exclusive makes an extraordinary revelation: "One in six 6-year-old boys now on the NDIS." Chrysanthos reports:
“Australian children are flocking to the National Disability Insurance Scheme, with 16% of all six-year-old boys now relying on it, as the government designs a new pathway to help families leave the rapidly growing $46 billion program."
One in ten children aged five to seven are participants — 13.5% of boys and 6.5% of girls. Even with participant growth, the scheme, which is costing more all the time, actually came in under budget last financial year and appears to show not only how NDIS remains vital for children with developmental delays or autism, but also how much families struggle to access help elsewhere.
So, a triple crisis: a chronic lack of support outside government agencies; a massive budget commitment; and the sobering fact that one in six six-year-olds qualify as
Trump’s tariffs push India east and into new alliances
By Pragadish Kirubakaran, Pradeep Damodaran and Neeraja Gopalakrishnan in Media News on Thursday, 14th August 2025 at 3:32pm
Image source: WION, NBC News, Council on Foreign Relations and Foreign Affairs; Edited by Dinesh Raj M
Donald Trump’s tariff tantrum might have been aimed at India, but it has done something unexpected — pushed New Delhi closer to Beijing and Moscow just as Modi heads to Tianjin. In a world where Washington’s friendship can turn into a penalty slip overnight, India is reworking the diplomatic playbook — one SCO summit at a time.
Hot off the Press
The Times of India’s Sachin Parashar framed Narendra Modi’s upcoming trip to Tianjin for the SCO summit as more than a multilateral courtesy call. It’s a pragmatic pivot — one rooted in stabilising the India–China equation after years of Ladakh frostbite and testing the limits of “multialignment.” Modi’s equation with Xi Jinping has held since their October 2023 understanding to firewall border disputes from broader ties.
The Hindu’s T.C.A. Sharad Raghavan noted that the US tariff blow has already reshape
Digital news faces existential threat due to LLMs: DNPA to HC
By Staff writer in Media News on Thursday, 14th August 2025 at 2:19pm
The Digital News Publishers Association (DNPA) appeared before the Delhi High Court on August 5, 2025 and argued that physical newspapers and online news portals would disappear and only OpenAI’s ChatGPT would remain operational if large language models continue to use the content created by newsrooms.
According to Business Standard, Senior advocate Raj Shekhar Rao, who was representing DNPA, argued, "Physical newspaper circulation has come down drastically. Physical newspapers are disappearing, digital news will disappear, and only ChatGPT will remain. It reduces my incentive to publish," Rao told Justice Amit Bansal of the Delhi High Court.
In a copyright case filed by news agency ANI against OpenAI, DNPA argued that when ChatGPT uses publicly available news content to train its language model without the consent of the original news organisations,
News Australia teams up with AFLW to launch wX
By Staff writer in Media News on Thursday, 14th August 2025 at 8:45am
News Corp Australia and the NAB AFLW have joined forces to launch wX - a reimagining of the iconic wX publication - as part of the AFLW's milestone 10th season celebrations.
The first issue launches today as Carlton take on Collingwood at IKON Park in Melbourne.
With more than 60,000 copies distributed each round, wX will reach fans at matches, local cafes, newsagents and metro stations across Sydney, Melbourne, Brisbane, Adelaide, and Perth.
Spanning 10 editions throughout the season, wX will feature compelling storytelling, in-depth player profiles, and behind-the-scenes moments that capture the spirit of the AFLW.
Each of the 10 wX editions will showcase storytelling that honours the competition's achievements, the impact on local fans and communities, and showcase the AFLW experience.
Fans will have a front-row seat to the game’s biggest names and its rising stars, with player profiles that go beyond the scoreboard. Readers will also meet the local community heroe
THE BRIEF: With friends like these...
By Matt Buchanan in Media News on Thursday, 14th August 2025 at 7:21am
"Albo Akbar"
Be careful who your friends are. Although Anthony Albanese claimed on Monday that his government’s decision to embrace and endorse Palestinian statehood would be “totally opposed” by Hamas, it turns out not so much. As The Sydney Morning Herald’s Matthew Knott reports in his exclusive “Terror group praises Albanese” (PM faces backlash after Hamas praise” — The Age), Sheik Hassan Yousef, one of Hamas’s most senior leaders in the occupied West Bank, is delighted:
“We welcome Australia’s decision to recognise the state of Palestine, and consider it an important step towards achieving justice for our people and securing their legitimate rights.”
Yousef’s comments were condemned by Israeli deputy foreign minister Sharren Haskell:
“When terrorists celebrate your foreign policy, it’s a pretty disgraceful day.”
Labor cabinet member Amanda Rishworth countered that Hamas was behaving predictably, “spreading self-serving propaga
MIB urges private TV channels to provide sign language interpretation for Independence Day broadcast
By Staff writer in Media News on Wednesday, 13th August 2025 at 9:15pm
The Ministry of Information and Broadcasting has urged all private satellite TV channels to broadcast sign language interpretation of the Independence Day Ceremony to facilitate accessibility for citizens with hearing impairments.
In an advisory dated August 11, 2025, MIB mentioned that it has been getting requests from members of the civil society to facilitate access to the event for people with hearing disabilities.
The President of India’s address to the nation will be telecast live on Thursday, August 14, 2025, at 7.00 pm, while the Flag Hoisting Ceremony and Prime Minister’s address from the Red Fort will be broadcast live on August 15 from 6.30 am across the Doordarshan network.
Private channels can carry the feed of the events free of cost. In addition, Doordarshan’s DD Bharati channel will carry the sign language interpretation of the events to provide access to people with hearing impairment.
“All private satellite TV channels, interested in ca
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