ABP Network launches new entertainment vertical, BAE
By Staff writer in Media News on Friday, 17th October 2025 at 8:05pmABP Network has launched BAE(Before Anyone Else), a new entertainment vertical aimed at curating memorable experiences through concerts and other large-format events, according to Adgully.
Sumanta Datta, CEO, ABP Network, said, "The event industry in India is experiencing unprecedented growth. We are excited to announce BAE, our new entertainment vertical that will curate memorable experiences for the audience. The potential is immense, and we are committed to establishing BAE as an entity known for curating differentiated and memorable experiences for audiences across the country.
Rajat Uppal, the newly appointed Business Head of BAE, said, "The live entertainment industry in India is witnessing an unprecedented boom, with audiences willing to spend on experiences. This surge is b...
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