Which-50 bought by Boardroom.Media
By Jonas Lopez in Media News on Wednesday, 08th July 2020 at 3:09pm
Digital content portal Which-50 has been officially acquired by multimedia outfit Boardroom.Media.
Which-50 editor-in-chief Andrew Birmingham said the purchase agreement was signed late last week.
The brand and website will be retained as its staff is integrated within the Boardroom organizational structure.
“We will keep writing the stories we have always written. We will also utilise the Boardroom Media capabilities and incorporate video and other multimedia into our coverage,” explained Birmingham.
“Another change the Which-50 audience should expect is to see a wider range of perspectives in stories. Traditionally we would interview chief digital officers, or CMOs or CIOs in our stories, or founders if they are an emerging business. With the expanded focus expect also to see more perspectives from CEOs, CFOs, HR, risk managers. We always wanted to do this in the past, but lacked the scale to do so.”
The acquisition came months into a partnership where Which-50 would tap Boardroom resources for running digital client activities such as videoconferences, streams, and webinars.
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