VMLY&R scores Villa Maria Estate account
By Jonas Lopez in Marcoms News on Monday, 13th January 2020 at 3:57pm
VMLY&R‘s New Zealand branch has won agency-of-record rights for the Villa Maria Estate winery.
The new deal calls for VMLY&R to build Villa Maria’s new global marketing communications platform and also angle the brand towards both overseas markets and premium NZ wine enthusiasts.
Villa Maria marketing chief Jesper Poulsen said VMLY&R did well by studying the winery’s products and market thrust, then brought together an innovative, relevant pitch.
“We are absolutely thrilled to be appointed, it is an exciting time to be working with Villa Maria Estate, a pioneering innovator in its field, to build their international profile and increase market share,” added VMLY&R Auckland MD James Mok.
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