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VMLY&R scores Villa Maria Estate account

By Jonas Lopez in Marcoms News on

Villa Maria Estate (photo credit: Villa Maria Estate Winery)VMLY&R‘s New Zealand branch has won agency-of-record rights for the Villa Maria Estate winery.

The new deal calls for VMLY&R to build Villa Maria’s new global marketing communications platform and also angle the brand towards both overseas markets and premium NZ wine enthusiasts. 

Villa Maria marketing chief Jesper Poulsen said VMLY&R did well by studying the winery’s products and market thrust, then brought together an innovative, relevant pitch. 

“We are absolutely thrilled to be appointed, it is an exciting time to be working with Villa Maria Estate, a pioneering innovator in its field, to build their international profile and increase market share,” added VMLY&R Auckland MD James Mok.

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Revolution360 tweaks eLive360

By Jonas Lopez in Marcoms News on

Marketing agency Revolution360 has revamped its eLive360 experience broadcast system.

The company stated that the modifications to eLive360 will cover so-called “blended experiences” for attendees at important public events. These include interactive presentations backed up by event presentations of freebies. 

“The immediate need for organisations to pivot from on-site to online conference and content delivery makes building remote engagement with virtual audiences more critical than ever. Connectivity and compelling immersive experiences are essential for brands to remain relevant and connected to their audience and that is exactly what eLive360 blended experiences delivers,” said Revolution360 immersive experiences chief Mark Barrett.

Our Revolution scores Safcol account

By Jonas Lopez in Marcoms News on

Independent consumer branding agency Our Revolution has landed the account for frozen seafood company Safcol’s Australia branch.  

The new deal will have Our Revolution working on a new Safcol project for 2020, involving packaging design, brand positioning, and portfolio architecture.

“We’re looking forward to working with Safcol and welcome its long standing brand to our portfolio of valued food clients. Safcol’s ambitious marketing team has a clear vision for the business and we’re excited to be helping to grow the brand’s influence in the competitive seafood category,” said Our Revolution client services director Diana Yako.

Ogilvy earns bigger Uncle Toby’s coverage

By Jonas Lopez in Marcoms News on

Nestle Australia has tasked Ogilvy with additional responsibilities for the Uncle Toby’s brand account.

The agency announced that after 15 years handling the Uncle Toby’s snacks portfolio, it is now working on the Masterbrand business development project and the cereals portfolios. 

The products under the cereals category include Breakfast Bakes and Oat Sachets. 

“We’re incredibly proud of the work we have undertaken for Uncle Tobys over the past 15 years. We are now equally excited to use that experience in developing the new Masterbrand positioning for one of Australia’s truly iconic brands,” said Ogilvy CEO David Fox.

 

Thrive PR opens media outfit

By Jonas Lopez in Marcoms News on

Thrive PR + Communications has activated a new media division, simply called Thrive Media.

Designed as a response for content production needs amidst the COVID-19 pandemic, Thrive Media will comprise journalists, editors, and other content producers based in Australia and New Zealand. 

Noted reporters that have agreed to contribute material include David Braue of CSO, CMO’s Brad Howarth, Delicious.com.au commentator Melissa Hoyer, and former Fox Sports rugby presenter Nick McArdle.

Current Thrive chief strategy director Snezna Kerekovic and business director for integration and social Georgia Bainbridge are the new outfit’s co-directors.

“In this climate, we also want to try to create as many work opportunities as possible for our wide network of freelancer and journalist friends whom we have worked with across our twenty years in business.  

“We already have an incredible network and we are continuing to recruit specialist writers and conten

Icon Agency earns Schneider Electric account

By Jonas Lopez in Marcoms News on

The Icon Agency has won the integrated account for energy management vendor Schneider Electric Australia. 

Mumbrella reported that the account work officially begins this month, covering PR, business communications, strategic advice, thought leadership, media training, and content services for Schneider’s entire brand portfolio.

“Globally, Schneider Electric operates at the leading-edge of energy automation and efficiency. As an agency committed to sustainable futures, we’re excited to help Schneider Electric re-imagine its public relations for the new decade,” said Icon Agency managing director Joanne Painter.

Wunderman Thompson works new campaign with RAC

By Jonas Lopez in Marcoms News on

Wunderman Thompson joined forces with RAC to build a new child safety campaign in WA.

The campaign involves changing the white lines in a parking lot’s space into so-called Key Lines – aluminium decals with images of keys and the line “Keep your Keys on You.” It will remind people to be aware of children or valuables they might be leaving behind in the vehicle they just parked, especially in shopping centre parking lots. Wunderman Thompson will also have a multimedia campaign to support the message.

RAC officer Ray Farrugia said the campaign was borne out of several years’ experience in covering cases where children were accidentally left behind in the car in the middle of a sunny day, and many vehicles have been built with smart security systems such as autolock. 

"On a typical Australian summer day, the temperature inside a parked car can be 20 to 30 degrees hotter than the outside temperature,” he said.

“RAC has always made it

RED Havas earns KitKat and Allen’s account

By Jonas Lopez in Marcoms News on

RED Havas is now the official PR agency of record for chocolate brand KitKat (pictured) and Allen’s.

The new deal covers storytelling-based PR, influencer, and brand experience duties, including new product launches for 2020. RED Havas’ remit for Allen’s will also include campaigns to attract more sweets enthusiasts to one of Australia’s iconic chocolates.

RED Havas was one of several agencies that joined Nestle Australia’s pitch. Incumbent PR agency of record History Will Be Kind opted to move on from the account after several years.   

“Nestlé Confectionery is home to some of Australia’s most well-loved brands so we’re excited to partner up and increase the impact both Kit Kat and Allen’s have on today’s popular culture. We believe the Holy Grail is to be a meaningful brand and that data-driven insights and creativity lie at the heart of achieving that mission. Watch this space for some uniquely shar

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