VIVA! taps new GM

By Jonas Lopez in Marcoms News on

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Abbott bows out of Pulse

By Jonas Lopez in Marcoms News on
Jacqui Abbott has vacated her managing director post at opr agency Pulse. The agency stated that she moved on to Foxtel to be its group director of content communications, where she will handle publicity and events for the company’s streaming services.  Abbott was with the Pulse organisation since January 2015, joining up as director. She would later move up to deputy managing director in March 2017 and then managing director in early 2018. Pulse chief digital officer Dan Young will be Abbott’s successor. “For the past four years she has led Pulse with a singular goal in sight: to bring out the best in her people and provide the best work for Pulse’s clients. Her contribution to the business, her colleagues and her clients is immeasurable and although we will lose her as a colleague she will always be a close friend of OPR’s team. We wish her every success,” said opr CEO Richard Brett of Abbott’s departure. Keep in touch with Abbott o

Thrive PR elevates new GM

By Jonas Lopez in Marcoms News on
Thrive PR + Communications has promoted Claire Basire as the new GM. The new post will have Basire retain her previous functions as business director, adding national client experience/service and business development duties to her remit.    Basire had been business director since joining the agency in August 2017, following three years as group account director with Adhesive PR. “At Thrive PR + Communication we live every day by our definition which is to grow vigorously, flourish and be successful. This is part of our DNA and applies to our business, our team and our clients. I am delighted to take this next step with Thrive and see the company grow further,” said Basire of her appointment.

Havas scores TK Maxx deal

By Jonas Lopez in Marcoms News on
Havas Media has started agency representation for American discount clothing retailer TK Maxx.  The new deal will see Havas Media support the company in media-related service and marketing campaigns. The campaigns include preparations for a resurgent shopping period.  Established in Massachusetts, USA, in 1976, TK Maxx offers designer clothing at high discount prices. The company’s Australian arm has at least 60 branches spread all over NSW, SA, and Queensland. “TK Maxx has made a big impression on the market since its launch and we’re delighted to partner with them to support their next phase of growth as they continue to highlight their unique point of difference to capture the interest of shoppers. Our goal is to ensure that every dollar invested is focused on delivering growth by carefully working with meaningful media channels,” said Havas Media CEO Virginia Hyland.

IKON and AKQA become one

By Jonas Lopez in Marcoms News on
WPP component agencies IKON (pictured) and AKQA are merging into a new company called AKQA Media. The new company will be designed to operate alongside AKQA Australia, absorbing all IKON assets and staff. On the management side going forward, IKON CEO Lesley Edwards and AKQA managing director Chris Hitchcock will retain their roles, with Hitchcock elevated to national MD status.  The merger is part of a string of corporate movements AKQA has made in the past two years. AKQA already absorbed Switched On Media in late 2019, then went ahead with acquiring NZ martech firm Dominion. WPP legacy brand Grey and WPP AUNZ agency whiteGREY were later put under the AKQA umbrella. “Both Ikon and AKQA Media are renowned and respected in the Australian market for a focus upon client-centred solutions, based upon the realisation that media is no longer a stand-alone discipline, having become part of an increasingly complex customer journey," said WPP AUNZ CEO Jens Moonsees.

New executives in at VMLY&R

By Jonas Lopez in Marcoms News on
The VMLY&R agency has promoted Jon Bird to executive chairman and Thomas Tearle to CEO. Bird has been at the helm since July 2019 when he cycled in from VMLY New York in the wake of co-CEOs Pete Bosilkovski and Aden Hepburn leaving. Tearle is wrapping up seven years at Isobar; he had been the agency MD since July 2020. He will join VMLY&R in May 2021, replacing Bird as CEO.  “After seven incredible years at Isobar building the businesses in Sydney and Canberra, this is the perfect opportunity for me to help take the VMLY&R business to its next stage, as customer expectations of seamless digital, brand and commerce experiences have really accelerated over the last twelve months,” said Tearle. Follow Bird and Tearle on LinkedIn.

WPP AUNZ sheds comms/marketing staff

By Jonas Lopez in Marcoms News on
WPP AUNZ has put its communications and marketing team on redundancy. The company stated that Rebecca Tilly and Sandra Renowden stepped down from the group content and external communications posts as a result of internal restructuring, per a long-term reorganization under WPP head Jens Moonsees. Tilly joined the former STW Group in 2008. Renowden entered the company in 2012. Both of them stayed on right through the WPP/STW merger in 2016. Keep in touch with Renowden and Tilly on LinkedIn.  

New PRIA/IPRA partnership deal inked

By Jonas Lopez in Marcoms News on
The Public Relations Institute of Australia (PRIA) has struck a new partnership with the International Public Relations Association (IPRA). The new deal will see both industry bodies exchange information and jointly contribute to the development of the PR profession.   “Now more than ever, we are witnessing the need for targeted, compelling and effective communication, as communities across the globe attempt to deal with the evolving communication challenges of the covid-19 pandemic. As a profession we are stronger when we are united and we welcome the opportunity to create stronger bonds with our colleagues around the world,” said PRIA national president Leigh McClusky.

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