The reel economy is rewriting journalism
By Suganthi Marimuthu in Media News on Monday, 29th June 2026 at 1:31pm
Not long ago, breaking news meant a television anchor cutting to live coverage or a newspaper correspondent filing from the ground. Today, it often arrives as a 60-second Reel, a swipeable carousel or a vertical explainer viewed on a smartphone.
India's newsrooms have not simply moved online. They have moved to Instagram, reshaping how journalism is produced, consumed and distributed.
As Instagram and short-form video become central to news consumption, media professionals say publishers are adapting their storytelling, hiring practices and business strategies to remain relevant. But they also warn that the pursuit of reach must not come at the cost of credibility.
The numbers reflect the shift. According to the Reuters Institute Digital News Report 2025, around 68 per cent of Ind...
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