The PR Group expands APAC Communications Mandate with Heidi Health
By Staff Writer in Media News on Friday, 13th March 2026 at 9:31pm

The PR Group (PRG) has expanded its partnership with Heidi Health, broadening its communications remit across the Asia-Pacific region. PRG has worked with the company since its early scale-up phase and previously led global communications for Heidi’s US$65 million Series B funding round in 2025, which valued the company at US$465 million.
Under the expanded mandate, PRG will now lead communications across Southeast Asia and North Asia from its Singapore hub, while continuing support in Australia and New Zealand. The scope includes strategic communications, executive profiling, earned media, reputation and issues management, and narrative positioning.
Caroline Shawyer, CEO of PRG, said the expanded regional remit reflects the trust built&n...
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