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The Mint Partners earns new accounts

By Jonas Lopez in Marcoms News on

Mint Partners logoIndependent communications consultancy The Mint Partners has secured new accounts, spread across a number of practices.

On the consumer front, the agency was named in a list for French drinks maker Pernod Ricard, based on previous success handling some of its strategic brands such as Beefeater, Jacob’s Creek, and St Hugo.

The Mint Partners is also tasked to run social media, influencer relations and digital content for Australian premium skincare brand CEMOY.

Agriculture consultancy Hort Innovation will tap the agency to create a corporate social media strategy.

For the hospitality practice, The Mint Partners will collaborate with hotel company DOMA to build up public awareness for the launch of its new hotel, the Little National Sydney, next month. It will also head up the promotion for two new Marriott properties - the W Melbourne, which will be open in December 2020 and Hobart’s The Tasman, early next year.

The Mint Partners is also reaffirming its relationship with Swedish payment provider Klarna on a new integrated campaign.

“We’ve had a renewed focus on sustained growth over the past 12 months with a new range of client services that employs creative and integrated approach, backed by insights and latest industry trends,” said The Mint Partners co-founder and managing director Brett Galvin.

“Cementing the agency’s newfound confidence and increased skillset across a multi-channel discipline has seen us invited to larger pitches and across new categories.”

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Helping your clients prove their expertise

By Seamus Byrne in Marcoms News on
It’s not uncommon to be pitched offers of quotes about news, or interview opportunities or guest articles (increasingly common, which is its own thing) where a company wants one of its executives to say something about things that are going on in the news.
 
It definitely fits into an important vein of pursuing a place of thought leadership in an industry. But quite often these pitches are coming in very cold, so it’s hard to say yes when you just don’t know what the person actually has to say on a topic.
 
If you want to help those clients build that position in the industry, they need to be more proactive about offering interesting things to say not only in response to a ‘moment’ that may be happening in the market, but also at other times of the news cycle.
 
In fact, being willing to say interesting things at times when a company isn’t launching something and also when there isn’t much else going on in the news would be th

Sling and Stone scores Quibi account

By Jonas Lopez in Marcoms News on

Sling & Stone PR has landed the ANZ market account for American streaming platform Quibi, reported Mumbrella. 

The account signing came off Quibi’s recent ANZ launch, which included a free tier and subscription accounts for just $7 a month as a limited-time offer. 

Established in 2018, Quibi hosts streaming videos of up to ten minutes each.

“The world of entertainment has seen huge change in those ten years, and we’re honoured that one of the most exciting companies we’ve ever met has entrusted us with their storytelling,” said Sling & Stone PR founder/CEO Vuki Vujasinovic.

“It’s a huge privilege for our team to be able to work with the global Quibi team, and also the incredible talent creating content on the platform, including the likes of Kiefer Sutherland, Liam Hemsworth, Rosie Huntington-Whiteley, Sasha Velour, and producers like Steven Spielberg.”

AMPR lands new clients

By Jonas Lopez in Marcoms News on

The AMPR Group communications agency has started the week with a raft of new clients, reported Mumbrella. 

For the consumer products space, the new clients are Frankie 4 Footwear, PUMA Australia, and Mambo. 

The Open Markets Group stock brokerage is also a new signing.

Several clients have also retained AMPR’s services - Nissan Australia, Forever New, Bondi Sands, Village Entertainment, ZxZanerobe, Barney Cools, Cools Club and the Melbourne Fashion Festival. The AMPR’s remit with the Melbourne Fashion Festival, in particular, involves working with the Melbourne Racing Club for the 2020 Stella Artois Caulfield Cup Carnival.

Tom Organic, Multicultural Arts Victoria, and Witchery are tapping AMPR for new projects in the wings.

“I’ve been particularly proud of AMPR’s senior management who quickly put measures in place that enabled us to retain our staff and get them thinking in ways to extend our services and add value for our clients, industry

Thrive PR lands Samoa Tourism Authority account

By Jonas Lopez in Marcoms News on

Thrive PR+Communications has earned ANZ market representation for the Samoa Tourism Authority (STA).

The new deal will see Thrive support the STA’s integrated campaigns designed to generate more interest in visiting the island-nation, with one big selling point being no local COVID-19 infections so far. A video showcasing the sights and sounds of Samoa has been produced.

Australia is one of Samoa’s major tourist markets; the STA estimated that one in every five of the 160,000 tourists who visited the country last year were Australians.

“Thrive is thrilled to be supporting Samoa’s tourism recovery efforts in ANZ. As one of the few COVID-19-free nations in the world, it’s certainly a pivotal time for the island jewel to showcase its stunning natural assets and rich traditional culture,” said Thrive managing director Leilani Abels.

Hemming takes up ANZ comms/marketing post at WPP AUNZ

By Jonas Lopez in Marcoms News on

Toby Hemming (pictured) has joined WPP AUNZ as its new ANZ communications and marketing chief.

The new post will see him collaborate with CEO Jens Moonsees in developing internal and external communications and marketing programs for the entire WPP AUNZ organisation.

Hemming came over to the company after overseeing the closure of his own agency, Bold Media, a few weeks ago.  He had previously led communications work at News Digital Media in Sydney and at BSkyB in London.

“Throughout my career I have worked with some of the world’s most innovative technology, media and advertising brands. WPP AUNZ’s strategic direction is in line with the huge digital growth opportunities that continue to present themselves across all markets. It’s great to have the opportunity to collaborate with such inspiring brands and leaders, to bring the company’s vision and direction to life,” said Hemming.

Magnum and Co earns Peters ice cream deal

By Jonas Lopez in Marcoms News on

Communications agency Magnum & Co has won the account for leading ice cream brand Peters.

The new deal will see the Magnum team run Peters’ PR and influencer marketing efforts, including social media and content production.

Magnum & Co and Peters previously worked together on an influencer campaign for Cadbury Australia’s new Cherry Ripe bars. 

“Lockdown this year has been bleak for many consumer categories but thankfully the extra “at‐home” time brought with it an appetite for a little self-indulgence. We’re very happy to be partnering with a business like Peters, home to a raft of household favourites, to help support their many iconic and well‐loved brands,” said Magnum & Co managing partner Katie Barclay.

Magnum and Co tapped for Avengers project

By Jonas Lopez in Marcoms News on

Brand communications agency Magnum & Co has been tapped to run the ANZ regional marketing for this week’s release of the new videogame Marvel’s Avengers (pictured), reported B and T.

Part of the game release will see Magnum and Co bring together the Australian team that won the men’s 4x100m freestyle relay event at the Sydney Olympics - Ian Thorpe, Michael Klim, Chris Fydler, and Ashley Callus – for a co-op mission in the game. 

Developed by Crystal Dynamics and published by Square Enix, Marvel’s Avengers features an all-new story campaign involving the titular superhero team as they face a new threat from the science organisation AIM.

“The game’s narrative really drove the inspiration for the launch creativeReassembling one of Australia’s most heroic teams, while celebrating 20 years since their win felt like the right way to mark the launch of this iconic new game. They’ll still need to embrace their superhuman powers,

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