Tgthr. executes India’s first 100% SOV takeover on CNN-News18 for Ultraviolette
By Staff Writer in Media News on Monday, 10th March 2025 at 9:05pmTgthr. has executed India’s first full-day 100 per cent Share of Voice (SOV) takeover on CNN-News18 to unveil Ultraviolette Automotive’s latest electric scooter.
Rahul Vengalil, CEO and co-founder of Tgthr., stated, “As a young agency committed to pushing the boundaries of advertising, campaigns like these reinforce our belief that there is still a long way to go for advertising. This achievement is not just about scale but about demonstrating the power of bold ideas and strategic media innovation. We are just getting started.”
Smriti Mehra, CEO of English & Business News at Network18, added, “This campaign demonstrates our commitment to delivering impactful and immersive brand experiences. The collaboration showcases the power of strategic media innovation, setting a ne...
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