Substack Aussie millionaires built on crypto analysis
By Staff Writers in Media News on Monday, 13th July 2026 at 7:40amAustralian has more than 100,000 paying Substack users, and might be about to mint its local first millionaires on the platform.
The newsletter platform has just hired its first Australian recruit with Annabel Russel, joining as head of partnerships with a remit to support local writers.
This morning The Australian Financial Review’s Sam Buckingham-Jones profiled CheckonChain, which is currently ranked as Australia’s number one Substack publication and is also ranked number one in the world in the crypto category.

CheckonChain was established by co-founders James Check and Alec Dejanovic two and a half years ago and has 3000 paying subscribers netting an annual recurring run rate of $1.4 million.
A third member of the team Jacinta O-Toole was brought on to work on design ...
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