State elections set to boost media sector by over 1,400 crore
By Staff Writer in Media News on Wednesday, 08th April 2026 at 3:39pm
Upcoming Assembly elections across five states are expected to provide a significant boost to India’s media sector, with incremental advertising spends estimated at Rs 1,200–1,400 crore in the coming weeks.
The elections in Assam, West Bengal, Kerala, Tamil Nadu, and Puducherry, spanning 824 constituencies and around 17.4 crore voters, are likely to drive this growth. Political advertising is set to benefit news channels, print, outdoor, and digital platforms.
According to e4m, experts believe regional media will see the most gains, with television providing scale, print offering local reach, and digital enabling targeted communication.
Overall, the election period is expected to bring 3–5 per cent quarterly growth for media companies and agencies, reinforcing the ro...
To continue reading this article...
More Media News
TODAY’S TEN: Voter roll purge in West Bengal, SC weighs rights in Sabarimala row and more
By Staff Writer in Media News on Wednesday, 08th April 2026 at 3:31pm
Influencing Insider | Upcoming Conversation with Rejimon Kuttappan
By Staff Writer in Media News on Wednesday, 08th April 2026 at 2:46pm
FOURTH RIGHT: When the rating goes dark, does the story get clearer?
By Pragadish Kirubakaran in Media News on Wednesday, 08th April 2026 at 2:00pm
Lizzies Winners 2026: David Swan – Best Journalist
By Will McLennan in Media News on Wednesday, 08th April 2026 at 11:42am
Upfront: Hero no more, dark secrets, Hanson defends
By Staff Writers in Media News on Wednesday, 08th April 2026 at 7:51am
Journalist Unions slam former Andhra CM over remarks on media
By Staff Writer in Media News on Tuesday, 07th April 2026 at 7:43pm
HPU journalism students meet Himachal CM, discuss education reforms
By Staff Writer in Media News on Tuesday, 07th April 2026 at 7:41pm
Media news latest
Marcoms news latest