Smoke Lab Vodka appoints Actimedia PR & Digital amid global expansion
By Staff writer in Media News on Friday, 27th June 2025 at 9:39pm
Smoke Lab, NV Group’s premium vodka brand, has appointed Actimedia PR & Digital to lead its communications across India and global markets. The move aligns with the brand’s expansion into the UK, EU, US, and deeper penetration in Indian cities.
Known for its bold design and use of Indian ingredients, Smoke Lab is NV Group’s flagship brand and is entering a new growth phase globally.
“Our aim has always been to build a world-class Indian vodka,” said Varun Jain, founder. “With Actimedia’s expertise, we’re ready to amplify our story.
Actimedia, with 26+ years of experience in lifestyle branding, will manage PR in India and support international visibility.
“We’re excited to support Smoke Lab’s bold journey,” said Amitabh Saksena, Actimedia Founder. “It...
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