Confiance Communications has been appointed as the public relations and brand strategy partner for climate-tech startup Sprih, which uses AI to help businesses track and optimise their carbon, water and waste footprints. Founded by Akash Keshav, Ravi Singhal, Rohit Toshniwal and Hemant Joshi, Sprih targets sectors including manufacturing, agriculture, mobility and chemicals with its sustainability intelligence platform. Bushra Ismail, Founder and Chief Strategist at Confiance, said, “Sustainability is no longer a ‘good-to-have’, it’s a defining business imperative. Sprih’s AI-led approach is not just solving compliance challenges, but reframing sustainability as long-term value creation. We’re excited to shape a narrative that aligns tech, mission and impact.” Akash Keshav, Co-Founder and CEO of Sprih, added, “At Sprih, we’re building the operating system for sustainable business transformation. Confiance understands how to turn complex innovation into compelling

Prime Minister Narendra Modi has handed India’s armed forces a blank cheque, complete operational freedom to choose the mode, time and target for retaliating against the Pahalgam terror attack, which claimed 26 civilian lives.  Hot off the Press As reported by Akhilesh Kumar Singh & Manash Pratim Gohain for The Times of India, this isn’t bluster, it’s a strategic signal. Modi chaired a top-tier security meeting alongside Defence Minister Rajnath Singh, NSA Ajit Doval, CDS General Anil Chauhan and the Army, Navy and Air Force chiefs. Every option is on the table. India also brought its sharpest diplomatic knives to the United Nations. At the UN Security Council, India's Deputy Permanent Representative, Yojna Patel, didn’t mince words, calling Pakistan a “rogue state fuelling global terrorism,” citing the Lashkar-e-Taiba proxy group behind the Pahalgam attack. She specifically highlighted Pakistani defence minister Khawaja Asif's "open confession" about his count

PR company Media-Wize is looking to build the media profile of cybersecurity company Excite Cyber, following last week's announcement of its latest contract win. “Our aim is always to help Excite Cyber find the great stories they've got to tell,” Media-Wize co-CEO Anthony Caruana told Influencing.  “And that’s whether they're customer stories, insights into what's happening in the industry or responding to events that are going on. It’s essentially just assisting Excite Cyber in building that profile so when people speak to them, they’re not an unknown quantity.”  For Media-Wize, the deal with Excite Cyber is not just about building brand recognition but also about “building trust in the organisation”. On the deal itself, Caruana said the team was “excited”.  “Excite Cyber is just such a great story. They're a great company. The people inside are just so enthusiastic. They're experts in what they're doing. There are a few people there that we've known

Peter Dutton campaigning in the NSW southern highlands yesterday. Photograph: Mick Tsikas/AAP As the big voting day gets ever closer - though 2.5 million people have already voted early - Peter Dutton has told people to “forget the ABC” when it comes to coverage on Saturday’s election night.    As reported by Guardian Australia’s Josh Butler, Dutton - following up on his earlier comments about the ABC and the Guardian being “hate media” - gave the free advice when he appeared on an early morning FM radio interview in Melbourne this morning.  Just to balance the books, Crikey’s Alexandra Wake has a great story up today headlined: “Amid Dutton’s ‘hate media’ and Trump’s despotism, press freedom is more vital than ever”. Well worth a read for anyone who cares about the future of the media. Calling Exclusive for The Australian, reporters Mohammad Alfares, Lily McCaffrey and Damon Johnston report Labor minister Clare O’Neil “rushes to axe Chinese

News Corp Australia has launched The Mushroom Cook: The Trial, a daily podcast and editorial series that delves into the highly-anticipated trial of Erin Patterson, taking place in the Supreme Court of Victoria.  Led by the Herald Sun’s investigative news team and spearheaded by journalist Brooke Grebert-Craig, court reporter Laura Placella and Gold Walkley-winning reporter Anthony Dowsley, The Mushroom Cook: The Trial takes audiences inside the courtroom delivering the latest developments and insights as the trial unfolds.      Patterson faces charges stemming from a family lunch at her rural Victoria home that turned deadly in 2023. She has entered a not guilty plea to three counts of murder and one count of attempted murder. Herald Sun Editor Sam Weir said the podcast will provide listeners with a front-row seat to one of the most anticipated trials in Australian legal history. “The Mushroom Cook: The Trial will keep listeners up-to-date with the latest from inside t

FM radio listenership is increasing in Tier-II and Tier-III markets, with 80 per cent of survey respondents reporting that they regularly listen to the radio, according to The Economic Times.   This was found in a survey conducted by the consumer insights firm Toluna India in Tier-II and Tier-III cities and towns between December 19, 2022 and January 02, 2023.   The survey was conducted with a sample base of more than 1200 respondents and detailed interviews among FM radio listeners aged 18-50 who are part of the Toluna panel across genders, socioeconomic classes, and employment status.   A key insight from the survey is that working professionals are major consumers of FM radio, with nine out of ten indicating they listen regularly. Nearly two-thirds of the students surveyed also reported being regular radio listeners.   According to the study, 33 per cent of radio listeners ranked FM radio as the preferred medium for daily entertainment, followed by video/music st

  Matt James. Nine has announced this afternoon the very experienced Matt James has been appointed Chief Sales Officer, one of the most senior commercial roles in Australian media.   Reporting to Nine’s Chief Executive Officer, Matt Stanton, James has extensive global media experience and will be responsible for growing the revenue of Nine’s Total Television, Total Publishing and Total Audio assets.    Appointed Acting Chief Sales Officer in December 2024, James holds 35 years of experience and has previously been CEO of global media agency Zenith Media based in London, the inaugural Group CEO of Publicis Media, and CEO of Zenith Australia and New Zealand. His appointment as Chief Sales Officer amid a wide field of candidates signals a new era for Nine Sales, with Mr James set to sharpen a reinvigorated digital video strategy to ensure the company can compete with the global platforms, and to drive collaboration within the streaming and broadcast industry.