SBPR now Agency B&Co

By Jonas Lopez in Marcoms News on

Agency B&Co logo (photo credit: agencybco.com)Lifestyle PR outfit Sally Burleigh PR (SBPR) has rebranded itself as Agency B&Co.

In a special YouTube video, SBPR managing director Sally Burleigh explained that after running the agency for the past 18 years, the time had come to revamp the business into something that better places a client brand closer to an intended audience, especially now in the age of media brokers and experts.

The “Agency” in the company name is meant to introduce clients to a full range of communications services that the firm offers, while “Co” is all about building a network of industry connections, consultants, and collaborative partners, Burleigh added.

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Havas wins SelfWealth representation

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PR outfit Havas Melbourne has won a new work contract from share trading disruptor SelfWealth.

Under the deal, Havas will take on the creation of SelfWealth’s branding strategy, digital presence, and creative development. The account went Havas’ way after SelfWealth officials evaluated the agency’s credentials and methodology as appropriate to the fintech’s needs.

The partnership follows SelfWealth’s successful ASX listing last year. The firm is currently engaging on a new series of projects which includes pooling together a number of high-performance traders into developing a unique set of portfolios.

“We’re thrilled to help them introduce it to more investors so they can trade smarter and grow their returns,” said Havas Melbourne MD Matt Houltham.

Ogilvy and Wotif embark on new campaign

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WPP AUNZ agency Ogilvy has collaborated with travel company Wotif on a new project.

The project, called “The Next Big Thing,” is a PR/social media campaign designed to generate awareness for Wotif’s new Aussie For Travel brand platform.

The campaign aims to highlight an Australian town, city or suburb that has a new tourist attraction; the attraction will be considered in a nationwide list of over 150 unique Australian icons. WPP partners opr and Maverick are also providing support for the project.

Wotif will unveil the shortlist next week, with the final Big Things composition to be decided by public voting.

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Mango welcomes fresh staff

By Jonas Lopez in Marcoms News on

PR and events agency Mango Melbourne has hired new personnel to aid with recent client expansions, as reported over at B and T.

Carol Laws comes in as account director, with nine years’ experience across a number of consumer brands in the US and Australia, such as a leading American entertainment company, a film studio, and a major Aussie supermarket chain.

Janette Henstridge recently left Attention + Influencer to join Mango as senior account manager. Her previous accounts included a top Australian telco.

Maddie Poulson recently returned to Australia from England, where she spent some time handling PR accounts for a number of luxury fashion brands.

“Our ethos is to hire people who are talented and nice, so we’re pleased to welcome three new consultants to the Melbourne team who fit the bill perfectly,” said agency GM Jessica Allison.

“Carol has an excellent track record of creating engaging experiences for high-profile brands, Janette brings a wealth

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By Jonas Lopez in Marcoms News on

Brand agency INVNT has opened a new global directorship for PR and marketing, with Brea Carter recruited for the spot.

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By Jonas Lopez in Marcoms News on

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By Phil Sim in Marcoms News on
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By Craig Daveson in Marcoms News on
WPP AUNZ digital agency Mirum Australia is celebrating the appointment of two new leadership positions this week.
 
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