Roberts celebrates Sphere PR's 20th anniversary
By Will McLennan in Media News on Tuesday, 10th February 2026 at 1:06pmSphere PR co-founder Louise Roberts is feeling very proud to have gone on the journey she’s had since launching Sphere back in 2005.
“Twenty years ago, tech PR was a bit different to what it is now. It was much more about media relations and announcements. Today, it's definitely more about being closer to the executive table,” Roberts told Influencing.
In those 20 years, Sphere PR has also changed, with Roberts citing the company’s evolution through the Dot Com hangover, Global Financial Crisis, the Cloud, SaaS, Covid and now the potential AI bubble.
“You've got to make sure you're doing the right things, and moving with the times. So [currently we’re doing] much more video, using AI ourselves and becoming more sophisticated about what we do so that we can do more with...
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