Rachel Papandrea launches new PR agency, Rere World
By Neeraja Gopalakrishnan in Marcoms News on Tuesday, 06th August 2024 at 3:32pm
Rachel Papandrea has announced the launch of her new PR agency, Rere World, in Sydney. The agency will operate with consultants based in Sydney, Melbourne, London, and New York, offering services such as brand strategy and positioning, media relations, talent management, influencer marketing, content creation, and community engagement.
Papandrea said the agency aims to amplify brands through a “multi-platform, consumer-driven approach”.
"In today's fast-paced digital world, a 360-degree approach to brand marketing and communications is essential. Brands have to adapt their identity to consumers' touchpoints, ensuring a seamless, coherent experience across all platforms. Progressive brands amplify these touchpoints, integrating physical and digital strategies to stay relevant," s...
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