Quality Over clicks - Capital Brief's recipe for success
By Tony Bosworth in Media News on Tuesday, 24th June 2025 at 9:44amIn an era where clickbait dominates digital media, ex-Fairfax and Nine executive Chris Janz is championing a different approach at Capital Brief and says the advertising-led model for news is fundamentally broken.
Speaking on the Influencing Insider live interview CEO Janz said he believes the traditional ad-led model, creates a vicious cycle that ultimately undermines journalism's credibility.
"The advertising model encourages clickbait, which degrades journalism quality and erodes public trust," Janz explains.
"Eventually, this breaks down the entire sector."
Instead, Capital Brief has embraced a subscription-based model that prioritises quality over quantity. This approach has created what Janz calls a "brilliant cycle" - high-quality journalism attracts loyal subscribers...
To continue reading this article...
More Media News
Iran strikes US base in Qatar, India watches oil routes closely
By Pragadish Kirubakaran, Pradeep Damodaran and Neeraja Gopalakrishnan in Media News on Tuesday, 24th June 2025 at 3:21pm
10 NEWS+ expands to Spotify in claimed ‘world first for commercial TV news’
By Staffwriter in Media News on Tuesday, 24th June 2025 at 12:45pm
Stark and Dr Karl develop AI climate change project
By Will McLennan in Media News on Tuesday, 24th June 2025 at 11:47am
News Australia-led Bush Summit to focus on bridging urban-rural divide
By Tony Bosworth in Media News on Tuesday, 24th June 2025 at 9:16am
The Nightly soars to a record 3.2 million users and News reaches more Australians
By Tony Bosworth in Media News on Tuesday, 24th June 2025 at 8:47am
MIB invites applications for Prasar Bharati board posts
By Staff writer in Media News on Monday, 23rd June 2025 at 8:45pm
US bombs Iran; brings the world dangerously close to an all-out war
By Pradeep Damodaran, Pragadish Kirubakaran and Neeraja Gopalakrishnan in Media News on Monday, 23rd June 2025 at 3:24pm
Media news latest



Marcoms news latest


