Nine boss slams assistance to small publishers
By Staff Writers in Media News on Wednesday, 05th August 2026 at 8:34am
Nine Entertainment CEO Matt Stanton (pictured above) has claimed Australia’s democracy is at stake because the government tilted its News Bargaining Incentive scheme toward smaller publishers.
Changes introduced to the News Incentive program reduced the maximum liability that a tech platform could receive from any one deal to 16.67 per cent of the total. It was originally set to 25 per cent, which meant the tech platforms only needed to do four deals with major media companies to meet their obligations. Now they must do at least six deals.
The government also made it more attractive to fund smaller publishers by increasing the multiplier on small deals from 170 per cent to 200 per cent.
Stanton argues in a statement that this will “distort the market” and the “...
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