New Sydney east magazine in circulation

Residents in Sydney’s eastern suburbs will have a new lifestyle magazine catered to them, called Local East.

Published by the Local Publishing co with former Daily Telegraph food critic Elizabeth Meryment as editor and publisher, Local East will feature various topics on people, food, travel, lifestyle, and home living, among others.

Local Publishing’s sister outfit Edible Ink Media & Content, will produce the associated content, in addition to pieces from veteran journalists and celebrities.

For the initial run, approximately 50,000 copies are being circulated across the eastern suburbs as well as various places of interest from the Sydney CBD to Watsons Bay, with a website and social media accounts set to go active in September 2018.

“I never imagined going back into print media when I left newspapers 18 months ago, but when I started toying with the idea of doing some kind of high-end local product, I talked to a lot of top-end businesses about it. They all seemed enthusiastic. Then, when I had the designs and concepts ready to go, those businesses who had initially expressed an interest in advertising in the magazine actually went ahead and bought advertising,” said Meryment.

“Advertisers feel very strongly that this is a population they wish to engage with and that this is a medium they feel can deliver the messages they want to transmit. They like the look, feel, size and reach of the product and are prepared to give it a go.”