New Sydney east magazine in circulation
By Jonas Lopez in Media News on Wednesday, 08th August 2018 at 12:44pm
Residents in Sydney’s eastern suburbs will have a new lifestyle magazine catered to them, called Local East.
Published by the Local Publishing co with former Daily Telegraph food critic Elizabeth Meryment as editor and publisher, Local East will feature various topics on people, food, travel, lifestyle, and home living, among others.
Local Publishing’s sister outfit Edible Ink Media & Content, will produce the associated content, in addition to pieces from veteran journalists and celebrities.
For the initial run, approximately 50,000 copies are being circulated across the eastern suburbs as well as various places of interest from the Sydney CBD to Watsons Bay, with a website and social media accounts set to go active in September 2018.
“I never imagined going back into print media when I left newspapers 18 months ago, but when I started toying with the idea of doing some kind of high-end local product, I talked to a lot of top-end businesses about it. They all seemed enthusiastic. Then, when I had the designs and concepts ready to go, those businesses who had initially expressed an interest in advertising in the magazine actually went ahead and bought advertising,” said Meryment.
“Advertisers feel very strongly that this is a population they wish to engage with and that this is a medium they feel can deliver the messages they want to transmit. They like the look, feel, size and reach of the product and are prepared to give it a go.”
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Crocmedia to cover Super Rugby games
By Jonas Lopez in Media News on Friday, 15th February 2019 at 3:09pm
Crocmedia is now covering the Super Rugby season with the new Super Rugby Live Radio service.
Company CEO/managing director Craig Hutchison said the new service will have subprograms dedicated to the Melbourne Rebels called Rebels Radio and the NSW Waratahs’ “Waratahs Radio”. The teams’ home games will be covered for the season. Crocmedia will also have radio broadcasts of the Wallabies’ domestic Test matches in 2019.
Waratahs Radio is slated to go on-air tomorrow over the Super Radio Network with sports presenter Will McLoy and former Wallabies hooker Adam Freier as hosts. Rebels Radio goes to air on 1 March over at 1377 SEN+.
More redundancies hit BuzzFeed AU
By Jonas Lopez in Media News on Friday, 15th February 2019 at 3:07pm
More BuzzFeed Australia staff are following former GM/editor Simon Crerar out on redundancy.
The company announced that the next round of redundancies include editor-at-large Jenna Guillaume, social news lead Brad Esposito, senior reporter Josh Taylor, lifestyle producer Michelle Rennex, photo editor Anna Mendoza, lifestyle editor Jemima Skelley, political editor Alice Workman and video producer Nick Arnold.
Both Guillaume and Esposito are the longest-serving employees to be sent home, as they joined BuzzFeed before BuzzFeed Australia was officially launched in 2014.
Despite the development, Guillaume is happy as it gives her time to explore new things. “Here it is: after 5 years, I’m leaving BuzzFeed. I’m sad, but excited about exploring new opportunities. I’ve got my 1st book to launch and my 2nd book to write, and I’m keen to freelance (but also interested in hearing about staff roles!),” she said in a Tweet.
BuzzFeed had previously announced
Gudova in action at CANSTAR
By Jonas Lopez in Media News on Thursday, 14th February 2019 at 3:32pm
Finance comparison site CANSTAR has hired Monika Gudova as graduate energy content producer.
She will be tasked to write articles on the energy industry, including material on energy retailers, changes in utility prices, and associated discussions on energy-related laws.
Gudova joined CANSTAR following six months as online content writer at MOZO, where she also handled energy topics as well as home loans.
Follow Gudova on Twitter @MGudova and on LinkedIn.
Men’s Health taps new fitness director
By Jonas Lopez in Media News on Thursday, 14th February 2019 at 3:01pm
Men’s Health Australia has enlisted gym operator Todd Liubinskas as the new fitness director.
His new job will be to produce new video content that will be shared over digital platforms. He will also work on developing projects to firmly educate and inspire people on pursuing a more active lifestyle, while also headlining events featuring the magazine.
Liubinskas is already known in the Sydney fitness scene for running three gyms. He is also a personal trainer and strength and conditioning coach.
“Humble, knowledgeable, and incredibly fit; you wouldn’t expect a bloke of Todd’s status to be so level headed and selfless. But he is, and it’s these characteristics that were the driving force behind his appointment as the newest member of the growing Men’s Health team,” said Men’s Health editor Scott Henderson of Luibinskas.
Stay updated with Luibinskas on Twitter @ToddLuibinskas and on LinkedIn.Gock off on Perth assignment
By Jonas Lopez in Media News on Thursday, 14th February 2019 at 2:57pm
Nine News Albury reporter Kamin Gock is lined up for work in Perth.
Gock will report to Nine News’ Perth bureau starting March 4, 2019 to take on the metro news and current affairs beat. He had been doing regional news with the Albury bureau for the past six months, and previously covered Central West NSW.
Stay updated with Gock on Twitter @KaminGock and on LinkedIn.
InStyle completes facelift
By Jonas Lopez in Media News on Thursday, 14th February 2019 at 2:53pm
Fashion magazine InStyle has rolled out a brand-new look for 2019.
Released in newsstands today, InStyle’s March issue sports a new layout based on four important sections – Style, Fashion and features, beauty and The Life, formerly Lifestyle – plus a display font never before seen in Aussie magazines. The online version will also be driven by the new design.
The issue has Aussie comedian and Instagram celebrity Celeste Barber as the cover model. InStyle editor Emily Taylor said the move breaks from the usual trend of featuring fashion models or Aussie Hollywood A-Listers as the present celebrity scene has changed to include upcoming social media darlings.
“I wanted someone on the cover who was perhaps unexpected, yet who was doing something resonating with the Australian market. The more I spoke to people about her, the more I realised they knew who she was. However a lot of people thought she was American because she has such a huge following there,”
BuzzFeed Australia job cut claims boss
By Jonas Lopez in Media News on Wednesday, 13th February 2019 at 3:00pm
BuzzFeed Australia’s job cuts have claimed the man who set up the operation Down Under, with general manager Simon Crerar announcing he’d been laid off.
Crerar made the announcement via a Twitter thread that tracked his time at BuzzFeed from his hiring in 2013. He also thanked all of the staff he had worked with over the years.
“I’m so thankful I got to work with so many fab people over the past five years. I’m so proud of what we achieved together. And I’m excited about whatever is next,” he said in one follow-up Tweet.
BuzzFeed’s downsizing plan calls for 15 percent of its entire global staff to be laid off, including 11 out of the 40-strong Australian branch.
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