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New staff in at History Will Be Kind

By Jonas Lopez in Marcoms News on

History Will Be Kind logoIntegrated agency History Will Be Kind has brought new hires into the talent pool.

Lené Ferris joins the team as account director. She recently stepped down from a similar post at Mango Communications, where she started as account manager two years ago.

Heidi Rose takes up a senior account manager position, bringing with her a decade of experience across six agencies, the most recent being at Dialogue PR + Communications as account director. She will be tasked on influencer relations and best practice media. 

British expat Alice Cooke is a new account manager. She has been in Australia for a year working at Fuel Communications as senior account manager. In the UK, she had worked with agencies such as Franklin Rae, the DDA Group, and Zero Degrees West, handling entertainment accounts. 

“At History, we are proud to embrace a dynamic mix of thinkers and doers and want to push ourselves to continue evolving the work we do, the types of work we do and clients we partner with. As an independent agency, we are free to play with ideas, to pivot our offering and to never settle, and that is certainly our intention and focus now, and into 2020,” said History Will Be Kind founder EJ Granleese.

“From leading on complex strategy projects to bolstering our training offering, to re-imagining the way an agency can partner with brands, we’re excited to be building a team that can deliver across the communications and content mix.”

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More Marcoms News

KK&O earns new clients

By Jonas Lopez in Marcoms News on

Gold Coast PR agency KK&O is coming up on the summer season with two new clients on its rolls. 

Mumbrella reported that the agency won a pitch process for the Harbour Town Premium Outlets in Biggera Waters. The account win was based on the success of a previous assignment where the KK&O team was tapped to help Harbour Town with organising its 20th anniversary celebrations and an associated rebrand. 

The Little Scholars School of Early Learning in Queensland is the second client. KK&O will run PR activities for the school, which has nine branches across the state. 

WE scores Adobe ANZ PR deal

By Jonas Lopez in Marcoms News on

WE Buchan is embarking on a new journey as WE Communications - with an expanded ANZ PR account for software firm Adobe.

The partnership enables WE Communications to handle Adobe’s corporate communications, media relations, event operations, analyst relations, and product PR. The expanded remit will begin next month, with WE Australia GM/technology head Nathaniel Bradford as account manager. 

Adobe and WE have been working on social and influencer duties for almost three years.

“WE demonstrated a deep understanding of our business alongside strategic thinking and creative ideas. We also loved the experience and passion of the team, making them the right PR partner for us. We look forward to collaborating with WE to help support the exciting next phase of our rapidly growing business,” said Adobe ANZ communication manager Heather Edell.

“The expanded partnership with Adobe really enables us to flex our muscles across the full communications spectrum. We a

History Will Be Kind lands Seven Miles Coffee Roasters deal

By Jonas Lopez in Marcoms News on

Popular Aussie coffee brand Seven Miles Coffee Roasters has chosen History Will Be Kind as its PR agency of record. 

The partnership was secured as the company was looking for an agency to help it push ahead with the new “Seven Miles In The Right Direction” environmental initiative. As such, History Will Be Kind is in charge of promoting Seven Miles’ branding and products nationwide.

“Undoubtedly our team is a collective of coffee lovers, and like many, it’s an integral part of our morning routine. Our passion for the food and beverage industry and Seven Miles’ mission has made this new partnership a perfect blend. We can’t wait to write history with Seven Miles,” said agency founder Emma-Jane Granleese.

Liquid Ideas announces new hospitality clients

By Jonas Lopez in Marcoms News on

Independent communications lifestyle agency Liquid Ideas is kicking off the week with a new batch of hospitality clients.

Organisers of the Noosa Food & Wine Festival have contracted the agency to lead promotions for the upcoming edition in May 2020, as a rebrand called Noosa Eat & Drink. The work will involve organising consumer events for the run-up and assembling the festival program.

For the Jetty Road Brewery and Nicaraguan company Flor de Caña, Liquid Ideas was tapped to organise an invitation-only launch at Restaurant Hubert for the premium V Generaciones rum. 

Liquid Ideas will run PR, influencer campaigns, and event seeding for Lyre’s non-alcoholic drinks and the Antipodes Sparkling Water line.

Coming off the successful launch of Bistecca, the Liquid and Larder Group continues its relationship with Liquid Ideas by enlisting it to promote the opening of The Gidley steakhouse this month. Located at the corner of King and Elizabeth Sts in the Sydney

Theory Crew earns Dilmah gig

By Jonas Lopez in Marcoms News on

Melbourne agency Theory Crew has won a new client partnership with international tea brand Dilmah.

The new deal calls for Theory Crew to run PR and influencer work with Dilmah’s local and international marketing teams. 

Established in Sri Lanka back in 1988, Dilmah is best known among Australian dining establishments as a supplier of pure Ceylon tea. 

“Dilmah is doing incredible things both with its products and philanthropy and we’re proud to be partnering with this iconic brand,” said Theory Crew founder/managing director Felicity Grey.

Landor refreshes EVENT Cinemas

By Jonas Lopez in Marcoms News on

Brand agency Landor has rolled out an all-new image for movie theatre company EVENT Cinemas.

The branding is centred around a main black and white motif but has different coloured elements (pictured) signifying the varied experiences that await audiences. Motion studio Never Sit Still also aided Landor with creating visual elements for the branding. The new branding for EVENT Cinemas includes new visual materials, a communications strategy, motion and sound designs. 

The EVENT Cinemas rebrand is part of a larger partnership between Landor and EVENT Cinemas’ parent company, Event Hospitality & Entertainment Ltd. 

“More than ever, people need a reason to switch off from the chaos of their day-to-day lives; from social media to emails, news to politics. EVENT Cinemas gives this escape from the ‘real world’, providing the opportunity for people to immerse themselves in new experiences, from the luxury of Gold Class or the epic 4DX, through to the fu

Zadro Agency adds fresh staff

By Jonas Lopez in Marcoms News on

The Zadro Agency is finishing 2019 with new personnel on deck. 

Simone Gur joins the agency leadership team as account director. She sports over 15 years’ experience in account management, B2B, and branding functions, most of them at Blaze Advertising and McCann Worldgroup Sydney.

Yvette Schlegelmilch is in the mix as account manager and Gabrielle Dixon as national PR/marketing manager, supporting senior account managers Julie Donovan and Jessica McLean.

Schlegelmilch came in from almost two years’ service with Blackie McDonald, where she handled tech clients as senior account executive and later as account manager. She has also run PR and marketing duties in other industries, such as fashion and non-profit.

Dixon signed up after finishing three years at IQPC, two of which as marketing manager based in New York City. Her campaign experience runs the gamut from CX, real-estate, finance, and the defence contractor industry. 

Oakley Grioli comes in as account co

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