NDTV’s new hire has four paws
By Meena R. Prashant in Media News on Tuesday, 28th April 2026 at 2:51pm
A golden retriever walked into NDTV’s Delhi newsroom and no one complained about the distraction.
Oscar, introduced as the organisation’s first-ever “Chief Bark Officer,” spent a day among journalists more used to deadlines than dog treats. What followed was less of a gimmick and more of a quiet reset.
“While he was mostly here for the head pats and the occasional treat, he accidentally gave us a masterclass in mental health,” NDTV posted on X, a line that quickly caught on, drawing over 146K views.
Behind the humour was a deliberate idea. For NDTV, improving morale didn’t need another structured intervention because sometimes it just needed presence.
Purva Misra, Chief People Officer, NDTV Group, framed it simply: “Sometimes, it just requires four paws and a waggin...
To continue reading this article...
More Influencing|Tech
TODAY’S TEN: Manipur unrest review, SC-AIIMS abortion row, RIL’s mega data centre push and more
By Staff Writer in Media News on Tuesday, 28th April 2026 at 3:05pm
The new language of brand communication: India’s blend of creativity, data and global thinking
By Suganthi Marimuthu in Media News on Tuesday, 28th April 2026 at 2:24pm
Lizzies Winners 2026 John Costello Best Business Technology Journalist, Joseph Brookes
By Will McLennan in Media News on Tuesday, 28th April 2026 at 1:49pm
Lizzies Winners 2026: Len Rust Best Business Technology Media - iTnews
By Will McLennan in Media News on Tuesday, 28th April 2026 at 1:45pm
Epitome: The quiet expansion of Australia’s surveillance state
By Nigel Bowen, Will McLennan in Media News on Tuesday, 28th April 2026 at 11:49am
Upfront: CFMEU setback, girl missing, tech giants tax shift
By Staff Writers in Media News on Tuesday, 28th April 2026 at 7:48am
The human side of reporting hard stories
By Pavithra in Media News on Monday, 27th April 2026 at 9:07pm
Media news latest
Marcoms news latest