MIB extends feedback deadline on TRP policy overhaul
By Staff writer in Media News on Wednesday, 30th July 2025 at 7:37pmThe Ministry of Information and Broadcasting (MIB) has extended the deadline for submitting feedback on the proposed amendments to the Policy Guidelines for Television Rating Agencies in India by 30 days. Stakeholders and the public can now share comments on the draft, released on July 2, 2025, until September 1, 2025.
The draft policy proposes sweeping reforms to the decade-old Television Rating Points (TRP) guidelines, aiming to democratise the ratings ecosystem, foster competition, and capture the full spectrum of India’s increasingly digital-first content consumption.
A key concern is the outdated methodology overseen solely by the Broadcast Audience Research Council (BARC), which excludes viewership from connected TV devices.
MIB has also flagged restrictive claus...
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