LinkedIn for Journalists: How the platform is shaping personal brands and audience engagement
By Suganthi Marimuthu in Media News on Thursday, 26th February 2026 at 3:15pm
LinkedIn is no longer just where journalists update job titles. It is increasingly where they build authority, test ideas, source stories, and shape how they are perceived in real time.
What began as a professional networking site has evolved into a constantly active content ecosystem. Career milestones sit alongside layoff reflections, mentorship threads, growth podcasts, industry debates, and long-form posts that read like opinion columns. For journalists, the shift is significant. The platform is no longer a digital CV. It is an extension of the newsroom.
Reporters are posting story call-outs, explaining their reporting process, sharing reflections from the field, and inviting informed discussion in the comments. Those conversations often generate new sources, fresh angles, collabor...
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