PR veteran Jasrita Dhir has taken on a new role as vice president of brand and communications at Ashoka University. In this position, Dhir will lead the university's brand and digital communications efforts, overseeing a team of seasoned professionals specialising in brand management, social media marketing, content creation, corporate communications, and public relations. Speaking to Influencing India, Dhir expressed her enthusiasm for the role, noting her excitement about working with a dynamic team to enhance the university’s visibility and reputation. She emphasised her commitment to driving impactful communication strategies that resonate with Ashoka's mission and vision. Dhir’s illustrious career spans over 23 years, with expertise in strategic brand management, marketing, digital communications, and public relations, particularly in the healthcare, senior care, and hospitality sectors. Her journey in PR began in 2005 at Max Healthcare, where she served as associate ge

Minari Shah, director of International owned content and channels in Amazon APAC, EU and LATAM, has announced she has departed the ecommerce giant after working for more than eight years.   Announcing the news on LinkedIn, Shah reflected on her time at Amazon, calling it “one hell of a ride”, which provided her with a platform for lots of learning, adventure, and working with some very smart people. “It's been a journey full of innovating and doing new things, with always the multiplier of complexity and scale and in the process, I carry so many memories of some most amazing campaigns. I leave Amazon as a sharper better professional, more measurement and data-driven, with a deeper conviction for how communications can have a business impact and a stronger curiosity for the new learning,” she stated.  With a career spanning three decades, Shah is a seasoned PR and communications professional who has worked with prominent Indian and multinational companies. She began he

Procam International, India’s leading sports IP promoter, has announced that Neha Kandalgaonkar has been elevated to the position of vice president and head of corporate communications and PR, a release stated. In her new role, Kandalgaonkar will spearhead the organization’s strategic communications initiatives, including media relations and crisis management, as well as global athlete partnerships. She will also oversee the development and execution of integrated communication campaigns for Procam’s marquee events and initiatives, such as the Tata Mumbai Marathon, Vedanta Delhi Half Marathon, Tata Consultancy Services World 10K, and Tata Steel World 25K Kolkata. Vivek Singh, joint managing director of Procam International, commented on the appointment, stating, “I still remember Neha’s first day in the office; her energy and enthusiasm was infectious. From that day to today, her deep understanding of the sports industry, coupled with her exceptional communication skills

Moët Hennessy Australia New Zealand has appointed Nausicaa Charrier as its marketing director, Mumbrella reported.  Previously marketing director for Moët Hennessy Singapore and Malaysia, Charrier brings extensive experience in luxury and FMCG marketing to the new role. She will oversee 18 marketing strategies for the company's portfolio, which includes prestigious brands like Cloudy Bay, Veuve Clicquot, Krug, and Glenmorangie and focus on boosting brand growth, enhancing consumer engagement, and strengthening connections with both local and global markets. Charrier’s career spans several key positions, including global marketing director for Belvedere vodka in New York where she led a successful brand reset, and strategic leadership roles at Moët Hennessy in Asia and France. Ashley Powell, managing director of Moët Hennessy Australia New Zealand, expressed excitement about Charrier’s appointment, noting her global expertise and leadership in driving innovation across m

It’s not often that a communications strategy involves decreasing visibility, but Optus did exactly that last weekend at the Gold Coast 500 Supercars’ round. It gifted long-term not-for-profit partner StandByU Foundation its usual front bumper sponsorship spot on the Mobil 1 Optus Racing Walkinshaw Andretti United car of driver Chaz Mostert. The logo swap exposed the foundation to millions at the track and on TV.  The StandByU Foundation "exists to foster the Connections that link people in need to those who care." The foundation also preaches for close connections and attempts to support those from all walks of life experiencing abuse or isolation. Optus's relationship with the StandByU Foundation dates back to 2018. The foundation was a finalist in that year's Future Makers program and a member of its small business council.  Speaking on the logo swap, Optus's Vice President of Small Business, Emma Jensen, said, "It's such a pleasure to support a small business like Standb

Confiance Communications, an integrated communications agency, has acquired the PR mandate for Stratzy, a SEBI-registered investment advisory platform. The agency will leverage its deep comprehension of the fintech and startup ecosystem to develop Stratzy’s communication strategy including crafting a resilient PR framework, streamlining Stratzy’s brand messaging, and fostering strategic media relations. The primary objective of this collaboration is to build a robust narrative for Stratzy in the retail investment landscape, thereby enabling time- and expertise-constrained retail investors to employ enterprise-grade tech tools for optimised returns, a release stated. Bushra Ismail, founder and chief strategist of Confiance Communications, lauded Stratzy for being a “game changer” for retail investors.  “We're pleased to partner with Mohit and Gaurav in their journey to make retail investing more accessible and intuitive. We strive to enhance the visibility of its investmen

Dentsu India recently hosted the 8th edition of its global annual sustainability event, One Day for Change (ODFC), focusing on “Sustainable Behaviours.” The event, aligned with Dentsu's 2030 Sustainability strategy, emphasised reducing consumption, fostering a circular economy, and protecting finite resources for future generations. Held on September 4, 12, and 13 in Dentsu's Mumbai, Gurgaon, Bangalore, and Pune offices, the event featured activities like a tree plantation drive and a seed ball-making session in collaboration with the SankalpTaru Foundation. The latter resulted in the planting of 730 trees and the creation of over 5,000 seed balls. The final day included a Hackathon by Waste Warriors, addressing waste management in the Indian Himalayas. Harsha Razdan, CEO of Dentsu South Asia, praised employees for their commitment to sustainability, stating that these actions are not only about meeting 2030 goals but creating lasting positive change. Over 500 employee hours