Insider: Sen implores PRs to do their homework on the journalist.
By Will McLennan in Media News on Wednesday, 02nd July 2025 at 1:35pmAfter over 35 years experience in the media industry as both journalist and PR professional, Djuro Sen has seen it all and knows what’s a good PR pitch.
“Do your homework on the journalist,” Sen told Influencing Insider.
“I appreciate the time, work, and pressure a PR person has to deal with expectations and get coverage for a product.
“But what it takes to be a good PR person is a lot of work, and understanding what journalists need. You can’t waste a journalist’s time with expectations of coverage.”
Sen provided the insights on Insider last Thursday.
“The first thing is ‘show me the product,’ whether it's a picture or a quick video of something you will be selling, and target it towards what my specialities are, which have increased since [Phil Tann...
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