IN PR: Upcycle expands SEA presence; PRecious gets new director
By Staff writers in Marcoms News on Thursday, 03rd September 2026 at 5:45pmUpcycle Communications expands regional footprint
Southeast Asian luxury and hospitality PR agency Upcycle Communications is expanding its regional presence with new on-ground teams in Kuala Lumpur and Manila.
The expansion builds on the agency’s Singapore headquarters and is aimed at strengthening local market expertise and cultural insight across Southeast Asia. The move comes alongside a refreshed brand identity, new website and additions to its client roster across luxury, design, wellness, beauty and travel.
The agency has renewed its partnership with Tourism New Zealand for FY27, and it will lead strategic communications, earned and paid media, and influencer campaigns across Singapore, Malaysia, Indonesia and Thailand. New clients include Hong Kong-based interi...
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