IN PR: Thrive bolsters senior leadership; multiple vacancies across agencies
By Staff writers in Marcoms News on Thursday, 13th August 2026 at 3:15pmThrive PR + Communications announces three senior leadership appointments

Thrive PR + Communications has announced three senior leadership appointments across Australia and New Zealand, with Sophie (Ball) Maguire appointed business lead, Thrive Melbourne; Kyra Shakspeare promoted to business lead, Thrive Brisbane; and Lwindi Ellis appointed head of PR, Thrive Aotearoa New Zealand.
Maguire will lead the Melbourne office, building on her long association with Thrive. She first joined the agency in 2008 and said the appointment marked a “full-circle moment” as she takes on the opportunity to shape the next chapter of the Melbourne team.
Shakspeare has been promoted after a year growing Thrive’s Queensland team, while Ellis will lead the agency’s Auckland-based PR ...
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