From byline to reels: Is Indian food journalism losing the plot to influencers?
By Suganthi Marimuthu in Media News on Monday, 21st July 2025 at 2:06pmIndia has always had a rich and storied relationship with food, deeply regional, historically layered, and emotionally resonant. For decades, food journalism reflected this complexity through thoughtful essays, anonymous restaurant reviews, interviews with chefs, and explorations of culinary heritage. But in recent years, the rise of social media has ushered in a new breed of food content, bite-sized, highly visual, and often promotional.
Today, a viral reel or influencer review can make or break a food business faster than any newspaper column. This shift, while more inclusive in some ways, has also raised questions about authenticity, accountability, and the future of food storytelling in India.
Influencing India spoke with feature writers and journalists who cover food, at lea...
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