FOURTH RIGHT: To pay (for news), or not to pay: that is the question
By Pradeep Damodaran in Media News on Friday, 27th February 2026 at 3:46pm
Image edited by Dinesh Raj M
Among the various topical discussions that took place at the 4th annual Digital News Publishers Association (DNPA) Conclave 2026 held under the theme "Rewriting the Playbook for a Resilient Digital Future" on Thursday, one of the most pertinent was the one on how to get the Indian digital news subscriber to pay for quality content.
With the explosion of digital outlets publishing news content reaching atomic proportions in the AI era, it is no secret that almost all traditional outlets publishing news content struggle to make their subscribers pay for their content while the same, or a slightly less-polished version, is available for free elsewhere and is just a click away. This is has now become even more complicated with internet browser...
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