FOURTH RIGHT: Disclose AI-generated media content or face consequences
By Pradeep Damodaran in Media News on Thursday, 12th February 2026 at 4:02pm
Image edited by Dinesh Raj M
If you're one of those news buffs whose main source of news content are social media platforms like Instagram and YouTube, you are likely to have been duped into buying completely fabricated content as genuine news by dubious channels several times in the past, especially when there is a raging controversy.
Thanks to the new amendments to IT intermediary rules put out by the central government that brings AI-generated content under formal regulation, such experiences could be became a thing of the past as all AI-generated content need to be explicitly
Filed as G.S.R. 120(E), the changes amend the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 defines synthetically generated information (SGI) as ...
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