FO(U)RTH RIGHT: Pitfalls of choosing traffic over treatment in newsrooms
By Pradeep Damodaran in Media News on Tuesday, 13th January 2026 at 4:18pm
For several years now, journalists, especially those in digital news desks, have been misled into believing good writing is one that's SEO friendly. Repeating keywords again and again in multiple paragraphs, giving bland headlines to suit SEO guidelines, and deciding the length of a piece based on what Google considers as appropriate have become the qualifications for a good 'desk hand' even as we all knew they were just hacks.
Thanks to the recent Google Core Updates, the last one came in December 2025, that myth appears to have been broken as the SEO algorithms have changed again plunging the rankings of several news websites for reasons best known only to Google.
We all know Search engine optimization (SEO) is an activity that deals with optimising web pages, or w...
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