Experts talk: How AI will affect the media industry in 2026
By Tony Bosworth in Media News on Monday, 12th January 2026 at 1:58pm
As news organisations enter 2026 - nearly three years after the release of ChatGPT jolted the media industry - journalists and executives are grappling with a question that has become impossible to ignore: what is next for generative AI and journalism?
A Reuters survey of 17 senior editors, technologists and strategists, alongside an open call to readers, suggests the coming year will be defined less by novelty and more by structural change. While no one claims to have a crystal ball, five recurring themes stand out: audiences accessing news through AI interfaces, rising demand for verification, deeper newsroom automation, investment in AI infrastructure and skills, and new opportunities for data journalism.
The most widely shared expectation is that audiences will increasingly en...
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