EXCLUSIVE: New travel and lifestyle guide ripe set to champion regional Australia
By Tony Bosworth in Media News on Tuesday, 21st October 2025 at 10:59amLauren Deighton, ripe’s editor-in-chief.
Lauren Deighton has spent much of her career helping others tell their stories, and now she’s launching one of her own. The founder of marketing agency Brandscend is preparing to unveil ripe, a new digital publication celebrating the best of regional Australia through food, travel and local discovery.
“Ripe is set to become the go-to guide for discovering the best places to dine, sip, stay and explore across regional Australia,” editor-in-chief and founder Deighton says. “We want to inspire Australians to explore their own backyard, support local businesses, and celebrate the towns and communities that make this country so special.”
The platform will showcase regional hospitality venues, accommodation, tours and experiences, alongsi...
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