Burson expands sports & entertainment portfolio with new client wins
By Staff Writer in Media News on Tuesday, 20th May 2025 at 9:11pmBurson has announced new client partnerships and the expansion of its Sports & Entertainment practice. The agency was recently chosen by New York City FC as its creative and earned media partner for a brand campaign. In the UK, Husqvarna Group appointed Burson as its PR agency of record.
In India, Burson’s brand and sports division manages clients like Zee, GSID, BookMyShow, and the NBA since its entry into the country. Globally, the agency works with top names such as Adidas, Activision Blizzard, Spotify, and the Red Sea Film Festival.
Led by Dolly Tayal in Asia-Pacific, the practice is tapping into the sector’s rapid global growth. “From women's sports to esports and regional leagues like Kabaddi, brands have immense opportunities to build cultural relevance and ...
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