Bridging Gaps in a Polarised World: How Indian PR pros are reimagining communication
By Neeraja Gopalakrishnan in Media News on Friday, 18th July 2025 at 2:58pmOn World PR Day this year, as the communications industry reflects on the theme ”Building bridges and navigating polarisation,” public relations leaders are focusing on what truly anchors their profession: trust, adaptability and real-world impact.
Abhinay Kumar Singh, founder and MD of Adgcraft PR finds this year’s theme a reminder of the deeper responsibilitiesof a PR professional.
“We are in the middle of brands and the target groups,” he says. “Therefore, it is essential to focus on their understanding, effective communication and authenticity.”
Singh focuses on “trust, opportunity and growth” for the upcoming year. With shifting platforms giving way to social media and AI, he believes in crafting resonant and adaptive strategies.
His agency recently launch...
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