Bella Varelis leads 7Bravo as face of red carpet and brand integration
By staff writer in Media News on Friday, 21st March 2025 at 3:09pm
7Bravo has named content creator Bella Varelis as the face of its red carpet coverage and brand integrations, aligning with the channel’s broader strategy to blend entertainment and commerce through digital storytelling, Mediaweek reported.
Varelis will host Live From E! and lead 7Bravo’s red carpet content, a role she describes as a dream come true having grown up watching the show. Beyond hosting, she brings her influencer background into play through Between Friends: Bella Beauty, a mini-series that combines lifestyle content with seamless brand placements. From product integrations to co-branded segments, the series is designed to foster authentic engagement on social media.
The initiative reflects 7Bravo’s 360° approach across broadcast, streaming, social and live events, a...
To continue reading this article...
More Media News
Yep, it’s been a “shitty week”
By Staff Writers in Media News on Friday, 03rd July 2026 at 7:48am
Upfront: ICAC engulfs opposition, Big Build leak fallout, WA face-scan blitz
By Staff Writers in Media News on Friday, 03rd July 2026 at 6:03am
Tripura pension hike welcomed, but many journalists remain outside welfare net
By Staff Writer in Media News on Thursday, 02nd July 2026 at 10:23pm
Meet Dr Anubha Jain, the journalist bringing science down to earth
By Meena R. Prashant in Media News on Thursday, 02nd July 2026 at 9:35pm
Senior journalist Chandrashekhar Kulkarni passes away at 61
By Staff Writer in Media News on Thursday, 02nd July 2026 at 7:30pm
BARC halts weekly TV ratings following MIB directive
By Staff Writer in Media News on Thursday, 02nd July 2026 at 7:13pm
TODAY’S TEN: West Bengal voter backlog stretches 25 years, TVK-DMK poaching row erupts and more
By Staff Writer in Media News on Thursday, 02nd July 2026 at 3:45pm
Media news latest
Marcoms news latest