Bella Varelis leads 7Bravo as face of red carpet and brand integration
By staff writer in Media News on Friday, 21st March 2025 at 3:09pm
7Bravo has named content creator Bella Varelis as the face of its red carpet coverage and brand integrations, aligning with the channel’s broader strategy to blend entertainment and commerce through digital storytelling, Mediaweek reported.
Varelis will host Live From E! and lead 7Bravo’s red carpet content, a role she describes as a dream come true having grown up watching the show. Beyond hosting, she brings her influencer background into play through Between Friends: Bella Beauty, a mini-series that combines lifestyle content with seamless brand placements. From product integrations to co-branded segments, the series is designed to foster authentic engagement on social media.
The initiative reflects 7Bravo’s 360° approach across broadcast, streaming, social and live events, a...
To continue reading this article...
More Media News
THE BRIEF: Speech time
By Tony Bosworth in Media News on Tuesday, 13th January 2026 at 6:04am
WPP Media strengthens Reckitt India partnership with e-commerce media win
By Staff Writer in Media News on Monday, 12th January 2026 at 11:32pm
Apexx Media relaunches as AMBC to strengthen its focus on reputation-led growth
By Staff Writer in Media News on Monday, 12th January 2026 at 6:48pm
Chennai turns into storytelling capital as The Hindu Lit For Life returns for 13th edition
By Staff writer in Media News on Monday, 12th January 2026 at 4:30pm
FOURTH RIGHT: What happened to India’s newsboom?
By Pragadish Kirubakaran in Media News on Monday, 12th January 2026 at 3:55pm
Experts talk: How AI will affect the media industry in 2026
By Tony Bosworth in Media News on Monday, 12th January 2026 at 1:58pm
Arambagh Police arrest three after journalists assaulted on college campus
By Staff Writer in Media News on Monday, 12th January 2026 at 1:20pm
Media news latest
Marcoms news latest