Bella Varelis leads 7Bravo as face of red carpet and brand integration
By staff writer in Media News on Friday, 21st March 2025 at 3:09pm
7Bravo has named content creator Bella Varelis as the face of its red carpet coverage and brand integrations, aligning with the channel’s broader strategy to blend entertainment and commerce through digital storytelling, Mediaweek reported.
Varelis will host Live From E! and lead 7Bravo’s red carpet content, a role she describes as a dream come true having grown up watching the show. Beyond hosting, she brings her influencer background into play through Between Friends: Bella Beauty, a mini-series that combines lifestyle content with seamless brand placements. From product integrations to co-branded segments, the series is designed to foster authentic engagement on social media.
The initiative reflects 7Bravo’s 360° approach across broadcast, streaming, social and live events, a...
To continue reading this article...
More Media News
THE BRIEF: Crime & punishment
By Tony Bosworth in Media News on Thursday, 15th January 2026 at 6:12am
HC halts probe against journalists, RTI activist over query on CM’s helicopter
By Staff writer in Media News on Wednesday, 14th January 2026 at 10:43pm
Delhi HC dismisses journalist Rohan Dua’s defamation plea over social media post
By Staff Writer in Media News on Wednesday, 14th January 2026 at 8:55pm
Three journalists arrested; Harish Rao attacks Telangana government
By Staff Writer in Media News on Wednesday, 14th January 2026 at 8:32pmFourth Right: How to silence a story without filing an FIR
By Pragadish Kirubakaran in Media News on Wednesday, 14th January 2026 at 4:25pm
Choros celebrates WhistleOut success at Consensus IT Writers Awards
By Will McLennan in Media News on Wednesday, 14th January 2026 at 2:38pm
Seeing is no longer believing: How deepfakes are shaking the foundation of newsroom trust
By Suganthi Marimuthu in Media News on Wednesday, 14th January 2026 at 2:26pm
Media news latest
Marcoms news latest