Bella Varelis leads 7Bravo as face of red carpet and brand integration
By staff writer in Media News on Friday, 21st March 2025 at 3:09pm
7Bravo has named content creator Bella Varelis as the face of its red carpet coverage and brand integrations, aligning with the channel’s broader strategy to blend entertainment and commerce through digital storytelling, Mediaweek reported.
Varelis will host Live From E! and lead 7Bravo’s red carpet content, a role she describes as a dream come true having grown up watching the show. Beyond hosting, she brings her influencer background into play through Between Friends: Bella Beauty, a mini-series that combines lifestyle content with seamless brand placements. From product integrations to co-branded segments, the series is designed to foster authentic engagement on social media.
The initiative reflects 7Bravo’s 360° approach across broadcast, streaming, social and live events, a...
To continue reading this article...
More Media News
Journalist unions raise alarm over rise of fake press cards, warn of eroding trust in press
By Suganthi Marimuthu in Media News on Monday, 20th July 2026 at 3:37pm
TODAY’S TEN: E20 fuel damage complaints mount, Ram Temple SIT flags donation failures and more
By Staff Writer in Media News on Monday, 20th July 2026 at 3:32pm
Who qualifies as a journalist?
By Meena R. Prashant in Media News on Monday, 20th July 2026 at 3:25pm
"Every chutney has a story": Senior journalist Sudha Tilak's new book finds history and heritage in every spoonful
By Meena R. Prashant in Media News on Monday, 20th July 2026 at 3:00pm
Brisbane talkback station must double ratings
By Staff Writers in Media News on Monday, 20th July 2026 at 7:56am
Upfront: Mining money dries up, Zombie renewables exposed, Rare-earths investment squeeze.
By Staff Writers in Media News on Monday, 20th July 2026 at 6:02am
Insider: Audience-first focus for Healy’s In The Blink of AI show
By Will McLennan in Media News on Monday, 20th July 2026 at 11:45amMedia news latest