Beckman discusses unique revenue streams and how to deal with the “algorithm”
By Will McLennan in Media News on Wednesday, 13th November 2024 at 11:45amTech content creator Sam Beckman says there are multiple and varied revenue streams behind his YouTube channel and business endeavours.
“I do primarily mid-roll integrations, which is where in the middle of a video, I will say to the camera, right, before we get to the next part, I just wanted to take a moment to thank today's video sponsor,… that would be about 50 % of my income, brand sponsorships.”
Beckman believes, though, that what he calls brand packages sets him apart from other content creators.
“I do actually offer packages rather than paying me this X amount for this next video. I offer a slightly higher rate because I decided this was getting too time-consuming a year ago. How do I essentially make more money through doing less work?”
“I decided I'm going ...
To continue reading this article...