BARC to resume weekly ratings for news channels after brief hiatus
By Staff writer in Media News on Wednesday, 25th June 2025 at 7:59pmStarting June 26, 2025 (Week 24), BARC India will shift from its current four-week rolling average format to releasing weekly TV viewership ratings. This move aims to improve clarity and offer quicker insights for the television industry,according to e4m.
However, the weekly ratings system isn’t new, BARC used it before its 18-month suspension in 2022. However, since then, ratings were shared as monthly averages, which many felt couldn’t keep pace with fast-moving news content.
Broadcasters like NDTV, Zee Media and iTV Network even exited the BARC system, citing concerns over transparency and outdated data.
With the return of weekly numbers, advertisers and networks expect faster, more accurate data. This change is expected to improve campaign decisions, help identify viewer trend...
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