Arena Media India secures Keo Karpin integrated media mandate
By Staff Writer in Media News on Friday, 31st July 2026 at 4:20pm
Arena Media India, part of the Havas Media Network India, has won the integrated media mandate for Keo Karpin, one of India’s longest‑standing hair care brands, following a competitive multi‑agency pitch.
The mandate will be managed from Arena’s Gurugram office under the leadership of Manish Sharma, President, Arena Media.
With a legacy of over six decades, Keo Karpin, now part of the Dey’s Medical Stores Pvt. Ltd. portfolio, has remained a trusted household name through its signature fragrance and hair oil formulation. As competition in the personal care segment intensifies, the brand aims to strengthen market presence and reconnect with consumers.
Aligned with Havas’ philosophy of “Growth, Powered by Desire”, the network continues to expand it...
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