HWBK and Nestlé reaffirm ties
By Jonas Lopez in Marcoms News on Thursday, 08th February 2018 at 2:35pmHistory Will Be Kind (HWBK) stays on as the PR provider for the confectionery portfolio of international food conglomerate Nestlé.
The renewed partnership was secured in the wake of Nestlé’s recent campaigns that HWBK aided in. One of these successful projects was the revival of the Allen’s Green Frog after three years’ absence, which also introduced two new flavours as the Frog Family. As a result, HWBK’s work will focus on attracting interest towards the classic brands in Nestlé’s product line such as KitKat, with close collaboration from Nestlé officials.
“KitKat and Allen’s are two of our most exciting confectionery brands, both steeped in tradition but with bold expectations for the future alongside the in...
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