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How news gets made

Learn more about our story and how we can help you tell yours

This is our story

More than 9 out of 10 interactions that media and influencers have
with PR professionals or publicists are unnecessary.

Our mission is to fix that.

20 years ago we set out to build a media relations network,
that equally served the needs to media and communications professionals.

But we kept going. We chipped away. We failed a lot. But we had our fair
share of wins too, and now we're here with the answer to that original

Media Database Media Monitoring Press release distribution Online newsroom PR reporting Work in progress

Influencing's logo is based on the television
test patterns that ushered in colour television.
For us, there is no more powerful symbol of
innovation in media and communications.

We help those with stories to tell

Why is it that despite the plethora of tools available to PR
professionals, like media databases, media monitoring platforms and
news distribution services, so many PR professionals still do most of
their work in spreadsheets.

Because a) most PR software sucks and b) they haven't yet come
across Influencing.

Influencing is a PR workflow platform. You work in it.

And we help the story tellers

I'm a brand, PR agency or organization

I wish to use Influencing to publish my news and announcements, monitor my publicity and find media targets.


I'm a journalist, content creator or influencer

I wish to use Influencing to find sources and request information, monitor my competitors and peers and find PR contacts.

By requestion to use Influencing membership I confirm that I am responsible for the communications and/or marketing of a brand, organisation or agency.
If you're a journalist, content creator, influencer or analyst, please click here.