Dr Vivek Eranki: The rise of the pouty bottom lip and why it is the most ‘in demand’ lip filler look
Announcement posted by Invigorate PR 20 Jun 2025
The beauty industry has long been fixated on the perfect pout, but the spotlight is now shifting and it's heading south - the pouty bottom lip.
Dr Vivek Eranki, CEO of Cosmetique, Australia's first accredited cosmetic clinic with locations across Australia and an enviable reputation for delivering high quality beauty, cosmetic, injectables and laser hair removal services, has outlined why the latest look in lip filler is taking the country by storm.
"The pouty bottom lip has taken centre stage in 2025 as a key trend in cosmetic enhancement and it's not going anywhere soon," Dr Eranki said.
"The fuller lower lip has become the hallmark of a modern, balanced aesthetic. In years gone by, the emphasis was on creating an even fullness across both lips, but today's patients are leaning into a more natural, sensual silhouette, one where the bottom lip carries just a touch more volume and curve.
"We can thank Hollywood, musicians, models and streaming shows for this. This is where the majority of our trends are coming from and the pouty bottom lip is in - everywhere!"
What is the pouty bottom lip?
'The pouty bottom lip refers to a lip shape where the lower lip is slightly fuller than the top lip, giving a softly exaggerated, youthful and plush appearance," Dr Eranki said.
"This shape draws attention to the natural curves of the mouth and enhances overall facial harmony without appearing artificial or overdone."
What type of technique does it involve?
Achieving the perfect pouty bottom lip requires precision, artistry and a tailored approach.
"Cosmetic injectors use small amounts of hyaluronic acid-based filler strategically placed along the lower vermillion border and body of the lip. The technique is subtle and highly customised, often avoiding the top lip altogether to maintain a naturally imbalanced, yet aesthetically pleasing, look," Dr Eranki said.
"At Cosmetique, this is known as proportional contouring, where structure and volume are adjusted based on each person's anatomy."
What personalities are rocking the pouty bottom lip?
This trend has gained traction thanks to celebrities and influencers who subtly champion this look. Notable figures such as Zendaya, Rosie Huntington-Whiteley and Hailey Bieber have all embraced the more natural, bottom-heavy pout, favouring symmetry with softness rather than exaggerated volume.
"Their appearance on red carpets and social media platforms has helped drive demand for this elegant lip trend among everyday Australians," Dr Eranki added.
When is the bottom lip too pouty?
Dr Eranki warned that more is not always better.
"A bottom lip that is disproportionately larger than the top can distort the natural balance of the face," he said.
"If the lip begins to sag or extends too far beyond the oral commissures, the corners of the mouth, it can create a droopy or heavy appearance."
Dr Eranki emphasised that this is why good practitioners take a measured approach, enhancing in stages and focusing on facial equilibrium rather than chasing trends.
About Dr Eranki
Dr Vivek Eranki is the CEO of Cosmetique. He holds qualifications in governance, finance, management and medicine and has an extensive track record as a CEO in the Health, Wellness and Personal Services industry. He has founded, scaled, and exited ventures across various sectors, including Allied Health, Occupational Health, General and Specialist Healthcare
Website: https://vivekeranki.com
Linkedin: https://www.linkedin.com/in/vivekeranki
Twitter: https://www.instagram.com/vivekeranki
Instagram: @vivekeranki
About Cosmetique
Cosmetique is Australia's First Accredited Cosmetic Clinic. With locations in Queensland, South Australia, Victoria, Western Australia and New South Wales, they are home to some of Australasia's most skilled and experienced injectors. They are passionate about providing everyday Australians with exceptional cosmetic medical services to enhance their confidence and allow them to feel the way they deserve. Above all, they abide by the principles of professionalism and utmost care to ensure their patients experience the highest quality service and outcomes. Their most sought-after treatments include lip fillers, dermal fillers and wrinkle relaxers.
Accessing a Cosmetique clinic will soon become easier. With a proven model and strong patient demand, the group is rapidly scaling its footprint through franchising, offering opportunities for healthcare professionals and entrepreneurs to join a brand that blends medical credibility with cosmetic innovation.
Instagram: @cosmetique.au
TikTok @cosmetique.au