About Us

Lüp Events was founded in 2011, digitising registrations at the Brisbane Home Show. Since then, we’ve grown into a trusted partner for some of the world’s largest events, powering over 3.5 million registrations and scans annually across trade shows, conferences, and consumer expos. True to our name — Lüp (pronounced loop) — we design technology that simplifies the complex while keeping people connected. From customisable registration and ticketing flows to seamless onsite check-in and advanced lead capture tools, our solutions are built to elevate exhibitor impact and enhance the visitor journey. With innovations like our partner ticketing, accreditation and induction and facial recognition technology, we help organisers and exhibitors turn interactions into lasting outcomes.